Job Title

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.athenahealth is seeking a performance-driven Content Marketing Manager to support full-funnel content creation and our cohesive content strategy. In this role, you will leverage your expertise in content strategy and experience in healthcare, B2B, SaaS—or ideally all three—to produce authoritative, high-quality content that attracts and engages prospective customers across digital channels, including the website, social, campaigns, and our YouTube channel.You will play a crucial role in developing long-form, multimedia content that drives awareness, consideration, demand, and lead generation—including ebooks, research-driven assets, and digital content across channels. This role requires a deadline-driven operator who can pair strong editorial instincts with modern content production approaches, including the use of AI tools to accelerate output while maintaining human ideation, judgment, and quality control.About the TeamThe athenahealth Content Marketing team builds and distributes strategic, high-performing, story-driven content aligned to audience needs, buyer journey stages, and go-to-market priorities to amplify reputation and accelerate growth.Essential Job ResponsibilitiesCreate and support performance-driven content marketing initiatives across the full funnel—from top-of-funnel blog posts to lower-funnel product content—that reinforce thought leadership, brand reputation, and demand generation goals. Lead the creation of multi-format content (e.g., blogs, ebooks, research reports, infographics, videos, landing pages, guides) and maintain consistency in voice and messaging across channels.Develop and manage content that fuels integrated marketing campaigns and nurtures leads across the funnel. Partner with Marketing Operations to track performance, run A/B tests, and optimize based on data-driven insights.Monitor content performance metrics (traffic, engagement, conversion, attribution), generate insights, and apply findings to refine content strategy and execution.Leverage SEO best practices and AIO (AI optimization) strategies to improve content visibility, organic reach, and overall discoverability across digital platforms.Work closely with product marketing, brand, campaigns, creative, customer marketing, and sales to identify content needs and translate business goals into compelling, high-impact content.Own the development of long-form and cornerstone content (e.g., ebooks, guides, research-driven thought leadership) and ensure it is effectively repurposed into digital content across channels.Expected Education & Experience: Excellent writer, editor, and communicator capable of taking complex topics and products and distilling them into content that fuels the funnelRequired experience in healthcare, B2B, SaaS—or a combination of all threeA rich portfolio demonstrating at least five years of experience creating long-form written business content—articles, reports, case studies, product guides, ebooks, and more—ideally in B2B or SaaS environmentsExperience developing digital content across channels and repurposing long-form assets into formats such as blogs, social, video, webinars, and campaigns, with a strong understanding of channel-specific conventionsTrack record of operating in deadline-driven environments, managing multiple priorities, and delivering high-quality content on timeExperience using AI tools to accelerate content production, with a strong understanding of how to pair AI-assisted workflows with human ideation, editorial judgment, and quality controlJournalism background or editorial training preferred, with strong instincts for storytelling, narrative structure, and audience engagementProactive self-starter capable of managing work independently and cross-functionally while meeting brand, legal, and strategic guidelinesExperience with SEO, GEO, CVR optimization, and other content performance metrics, with proven ability to deliver content that converts—and ideas for what to do when it doesn’tAdaptable problem-solver with a curious mindset who is energized by content in a rapidly evolving digital landscapeBachelor’s degree in English, marketing, business administration, communications, or related field5–7 years of related experienceAdditional Items: Please provide a resume that aligns with the requirements aboveProvide a link to your portfolio of workExtra credit: Please provide a short intro letter explaining why this position interests you Expected Compensation$81,000 - $139,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates.  Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans. About athenahealthOur vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.What we can do for you:Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative  workspaces  — some offices even welcome dogs.We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. Learn more about our culture and benefits here: /careers