Job Title

Allen Media Broadcasting is seeking a passionate and driven General Sales Manager to lead our stations in the La Crosse/Eau Claire market—two vibrant, energetic college communities. Are you a dynamic sales leader ready to take the next step in your career? This is an exciting opportunity for a high-performing Local Sales Manager with a strong digital background or a Digital Sales Manager looking to advance into a broader leadership role. In this role, you will lead, inspire, and grow a talented sales team while helping shape the future of our stations in a strong and competitive broadcast market. What You’ll Do:Lead and develop a high-performing sales team through coaching, mentorship, and accountability Drive revenue growth by creating and selling innovative opportunities across news and sports platforms Identify and develop new revenue streams across Local, Regional, and Digital channels Forecast, manage, and consistently exceed revenue goals Foster a positive, motivated, and results-driven team culture What We’re Looking For:Proven experience in broadcast sales management (required) A passion for coaching and developing team members to reach their full potential Demonstrated success in exceeding revenue goals and driving business growth Strong expertise in Local, Regional, and Digital sales strategies Excellent leadership, communication, and organizational skills Ability to analyze data, forecast revenue, and make strategic decisions Qualifications:Bachelor’s degree or equivalent professional experience Strong track record in television sales (local and/or national preferred) Effective leadership and motivational abilities Solid computer and digital proficiency Disclaimer: Employment offers are contingent upon the successful completion of a background check and driver’s license screening. WXOW is an EOE-M/F/D/V employer. JobiqoTJN. Keywords: General Sales Manager (GSM), Location: La Crosse, WI - 54602