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Job Title


Digital Marketing Production Specialist


Company : CVS Pharmacy


Location : New York City, NY


Created : 2026-04-04


Job Type : Full Time


Job Description

Job DescriptionThe Digital Marketing Production Specialist plays a vital role in digital communications campaign development and rollouts for Aetna's Behavior Change Marketing organization. As a Digital Marketing Production Specialist, you will be developing digital assets for marketing campaigns, with a heavy focus on microsites and landing pages within Salesforce Marketing Cloud. You will work closely with our Creative Leads and Salesforce Marketing Cloud Architects to build and deploy user-friendly, accessible, secure, and responsive digital experiences.Fundamental Components Work closely with designers, development teams, marketing managers and business analysts to deliver robust scalable solutions to meet our digital marketing needs Independently manage various projects at once with multiple teams in a fast paced, "agile marketing" operating model Work with various teams to shape static creative designs into a responsive web experience Work with SFMC architects to design, build, and improve webpage templates. Conduct quality assurance (QA) testing, work with graphic/UX designers and project managers to achieve production-ready webpages Navigate and troubleshoot issues as they arise, and proactively prevent recurring issues Liaise with our analytics partners to ensure web pages are being tracked appropriatelyPay RangeThe typical pay range for this role is:Minimum: 60,300Maximum: 126,600Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 1+ year professional experience developing customer facing websites, preferably in healthcare 1+ year professional experience with HTML & CSSCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience in:o JavaScript.o Responsive designo CRM and/or email marketing platformso Web accessibility, security, and best practices.o Adobe Analytics or an equivalent platform (Google Analytics, etc.) Salesforce Marketing Cloud (SFMC) experience Familiar with SFMC's AMPscript and/or Server-side JavaScript, or an understanding of general server scripting languages (PHP, , Node, etc.) Proficiency in SQL Proficiency with Bootstrap API usage Basic understanding of Sass and/or LESS Basic understanding of task runners, such as Gulp or Grunt Clear communicator, able to accurately define deliverable timelines and stick to them An aptitude and interest in learning new technologies Ability to work in a fast-paced environment and to juggle and prioritize tasks, seeking supervisory assistance as appropriate An understanding of digital marketing best practicesEducationBachelor's degree or equivalent work experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.