Job Title

DON position at Regency Huntsville.Regency Senior Living is a Non-Mandate CompanyaPosition SummaryResponsible for creating and establishing the marketing strategies and tactics for Home Care Services. Plans, directs and evaluates all marketing, sales and admission processes related to all service lines. Generates referrals for Home Care by building vital business relationships, manages relationships with referral sources to promote and expand Rhythms Home Care services and leveraging all available technologies for increased effectiveness and efficiencies. Manages the process of converting a referral into an active home care client. Through the entire sales life cycle, assures that all marketing, outreach and enrollment activities comply with state and federal regulatory requirements. Supervises Rhythms Marketing and Sales staff.Essential DutiesReceives calls and inquiries from prospects; provides information, answers questions, overcomes objections and closes salesOversees records of prospective clients, including intake information, client service agreements, lead tracking and sales reports as appropriate for home care services, maintains CRM database of prospective clientsProvides regular and requested reports to inform strategy and the effectiveness of planned tacticsOversees process of qualifying each potential client for level of need and urgency. Assesses client eligibility with regard to service level need, physical and financial criteriaCreates and manages the Rhythms Home Care marketing plan; analyzes data on rate structure, service hours and preferences of potential clients. Analyzes data on competitors. Suggests changes in strategies or services to respond to changing home care market conditionsIn collaboration with the Assistant Vice President, oversees advertising and collateralDevelops, schedules, implements and evaluates sales presentations and special eventsSupports business development activities and help establish and maintain strong relationships with new and existing referral sourcesMonitors the marketing budget for Rhythms Home CareIn collaboration with the Administrator represents Home Care Services at Medicare A Meetings; follows up with potential referrals discussed in Medicare A MeetingsParticipates in Rhythms All Staff Meetings and Rhythms Department Continuous Quality Improvement (CQI) and Quality Management ProgramResponsible for encouraging, participating and integrating Masterpiece Living and Eden Alternative initiatives by supporting successful aging and person-centered programs and cultureOther duties as assignedBasic Qualifications & ExperienceBachelors of Science preferred, Associates degree required in Marketing, Public Relations, or Communications or relevant degree preferred3-5 years' experience at a senior marketing, advertising, or communications level preferredProven business development, sales, marketing, promotion or public relations requiredProven expertise in relationship sales required. Home Care sales experience desiredExcellent communication skills and ability to develop teams and relationshipsKnowledge of managing a budgetProven ability to manage staff according to Company's policies and guidelinesProven computer and technology skills, Proficient in Microsoft Office (Word, Excel and Outlook) applications required. Microsoft Power Point and Publisher preferred. Database experience preferred especially in a business tracking system preferred. Proficient in sales support systems such as CRM, electronic marketingMust have a passion for serving seniors and a proven track record of excellent customer serviceMust be flexible and possess the ability to manage multiple priorities simultaneouslyMust be able to problem solve, effectively manage challenging situations, and be self-directedMust be able to read, write and speak the English languageMust possess excellent customer service, interpersonal, written and verbal communication skillsMust have a Colorado Driver's License in good standing