Job Title

What the opportunity looks likeThe Single Malt Specialist, Northern California & Western Region, will be the face of The Dalmore, Fettercairn and Jura brands in market, tasked with step-changing the mental availability of our portfolio within our highest opportunity retail (Brick & Mortar and/or Online) and luxury on-premise outlets across Northern California, Las Vegas, and Seattle.Responsible for driving the advocacy and activation of these world-class Scotch whiskies with our importer, wholesaler and trade partners. The SMS Northern California & Western Region will join a passionate team that is seen as a "cut above" those of our competitors. This role will also be responsible for direct sales of Fettercairn and The Dalmore's rare and aged whisky offerings (RSP $6000+).Limited travel outside of CA/NV/WA area (2x quarter).What you will doMotivate and Influence Distributor Partners.Work hand in glove with WMA (Brand Owner) and E&J Gallo Winery (Importer/Wholesaler) to ensure The Dalmore, Fettercairn and Jura"s off and on-premise brand programming is optimised and the field sales organisation is trained, motivated and appropriately equipped to maximise distribution in target accounts.Engage accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximizedDevelop and Maintain Robust Key Account UniverseIdentify & activate appropriate third-party partnerships (whisky clubs, law societies, Ivy League university societies, luxury brand partners) that introduce The Dalmore, Fettercairn and Jura brands to our consumer target.Make regular outlet calls to assigned target account list covering top opportunity retail and luxury on-premise outlets across the Bay Area, Las Vegas, and Seattle, maximizing our brands' mental availability in-store and online, per our brand standards.Act as a valued partner and consultant to the customer, maximizing opportunities for promotional exposure/activation of our brands in these outlets.Ensure all staff at key accounts is transformed to passionate advocates for our brands.Engage Target Consumers to Drive Velocity, Brand Equity and LoyaltyAct as our in-market authority on our malt portfolio, delivering inspirational trainings and tastings on the Dalmore, Fettercairn and Jura brands.Manage and promote W&M brands via owned social media channels.Deliver Annual Rare Whisky Allocation and BudgetExecute a plan to sell assigned allocation of rare and limited expressions of The Dalmore and Fettercairn (via wholesaler) to luxury outlets and collectors.Build a database of individuals and organizations whom this role can personally sell rare whisky to and through.For this role we/'re looking forAn exceptional understanding and passion for luxury spirits, and ideally Single Malt Scotch WhiskyCSS or WSET Level 2 or equivalent certification or in process within 6 months of hire dateMinimum of 5 years experience with super premium spirits (Supplier or Wholesaler) in the US market, with at least one-year experience in CA.Marketing capabilities in brand building and execution planningDigital marketing and social media proficientExperience in distributor management and a passion for relationship buildingEvent managementFluency with the three-tier systemHas a business mind-set; understands sales process, and key levers to making a sale (on-premise and retail)Swift relationship builder able to penetrate a multi-layered organization with multi-functional know-howWe believe that everyone has the potential for growth in our roles! You may feel you don/'t tick every box for this role, but if you believe you have relevant experiences that could help you succeed pleaseapply!Why join usCompetitive base salaryPerformance based bonus opportunityCompany paidMedical, Dental, Vision & Life Insurance through United Healthcare401k plan with employer matchingFlexible hoursCell phone reimbursementCompetitive PTO / Sick day package11 public holidaysProfessional & personal development opportunitiesThe base salary range for this role is $95,000-$116,000. Salary may vary depending on experience, location, skills and qualificationsCome and join the Whyte and Mackay community.Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people's fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.Our team read each and every application, therefore you/'ll hear back from us in due course. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at and we/'ll do what we can to support.Candidate guidance on the use of AI in the application and screening process can be found on our career site. #J-18808-Ljbffr