Job Title

Director of Brand Marketing Reports to: Vice President of Marketing Location: Remote Southern California; must be available for monthly in-person meetings at the Murrieta headquarters and other key business meetings as needed. Compensation: $175,000 annually + bonus participation. About Primally Pure Primally Pure is a natural skincare company that inspires fresh perspectives on beauty through traditional practices. We believe caring for your skin shouldn't come at the expense of your health, and we formulate products using fewer, better ingredients derived from nature for maximum purity and potency. What You'll Do Brand Strategy & Growth Define and evolve Primally Pure's brand strategy to drive increased consumer awareness, new customer acquisition and brand loyalty. Translate business goals into clear brand"‘building initiatives that elevate positioning while expanding consumer reach. Define actionable goals and measurement tools to accurately assess impact of brand campaigns and initiatives. Team Leadership Lead and develop a team of accomplished marketing professionals and external agencies across content, creative, social, PR/communications, and product marketing. Foster a culture of creativity, collaboration, support and clarity. Provide clear direction, feedback, and prioritization across functions. Actively manage and reallocate team resources based on fluctuations in marketing technology, consumer behaviors, competitive environment and channel priorities. Creative & Brand Expression Act as a brand guardian to ensure campaigns are expressed consistently across all marketing channels, aligning with Primally Pure's core values and market positioning. Articulate and guide creative direction across seasonal campaigns, product launches, and evergreen content. Elevate visual and verbal storytelling to consistently reflect a premium and well"‘differentiated brand. Content, Social & PR Develop overall content strategy across owned and organic channels to drive brand awareness, engagement and purchase conversion. Provide strategic direction to support the development of a compelling and culturally relevant social media and community engagement plan. Drive PR, media relations and corporate communications efforts to successfully expand brand reach to new target audiences. Product Marketing Collaborate with cross"‘functional teams to determine product development priorities based on consumer insights, market impact and competitive landscape. Ensure new Primally Pure products are launched with compelling positioning, cohesive messaging and integrated channel activations. Direct evergreen product marketing campaigns for existing Primally Pure products. Planning & Budgeting Collaborate with the senior leadership team to develop and manage brand marketing and content production budgets. Align resources and investments with strategic priorities and growth goals. Oversee the management creative workflows, timelines, and resourcing across internal and external teams. Manage brand toolkit development, ensuring all channels and partners have necessary assets to successfully activate brand and product marketing initiatives. What You Bring 8-10 years of brand marketing experience, ideally with a premium beauty, skincare, or wellness brand. Proven experience building and scaling a brand in a high"‘growth environment (DTC experience strongly preferred). Strong leadership experience managing and developing creative and marketing teams. Deep understanding of content, social, PR, and product marketing. Strong creative instincts with a high bar for brand and storytelling. Ability to collaborate cross"‘functionally and influence at a leadership level. Highly organized with the ability to manage multiple projects and deadlines simultaneously. A deep appreciation for brand consistency, detail, and craftsmanship. Collaborative mindset with strong communication skills. #J-18808-Ljbffr