Job Title

The Marketing Automation Specialist plays a key role in executing the organization’s lifecycle marketing strategy by designing, managing, and optimizing multi‑channel nurturing campaigns. This role builds and maintains automated workflows across email, SMS, direct mail, and chat to ensure prospective and current students receive timely, relevant, and compliant communications throughout every stage of the customer journey.What We Offer:Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campusesPaid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)Retirement Matching: 50% match on the first 6% of your contributions after 90 daysPaid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new babyCompetitive Insurance: Health, vision, and dental coverage for you and your dependentsPet Insurance: Competitive coverage for your furry family members through ASPCAHealth Plan Enrollment: Eligibility starts first of the month following completing one full month of employmentBuild, launch, and optimize automated email, SMS, direct mail, and chat nurturing campaignsManage day‑to‑day automation activities including creative setup, QA, testing, deployment, and performance monitoringEnsure compliance with email, CRM, and institutional policies, including FERPA and CAN‑SPAMUse AI tools for content creation, optimization, personalization, and testingCollaborate with admissions, academic departments, creative teams, and vendors to support recruitment and retention goalsConduct QA across devices/platforms and perform A/B testing to improve engagement and conversion metricsSupport customer‑journey mapping, campaign structuring, segmentation, and lifecycle strategy executionGather performance data, build simple dashboards, and prepare insights for marketing leadershipAssist with alumni, B2B/B2B2C, and occasional HR recruiting communicationsSupport project organization, timelines, and asset coordination across nurturing initiativesOther duties as assignedEducation / ExperienceBachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (required)Minimum three (3) years relevant marketing strategy and/or Customer experience/relationship management experience (required)Minimum (1) one year of experience in digital marketing, preferably within higher-education or demand-generation environments (required)Experience with A/B testing and basic statistical comprehension (preferred)Strong understanding of digital marketing platforms and principles (required)SkillsApply knowledge and skills to complete tasks with minimal supervisionIdentify straightforward problems and recommend potential solutionsCommunicate clearly and effectively with peers and stakeholdersDemonstrate active listening and empathy in interactionsParticipate in presentations or facilitate small group discussionsManage multiple tasks in a dynamic environmentUse productivity software and collaboration tools with confidenceShow initiative and accountability for assigned outcomesPerform routine tasks and seek guidance for new situationsMake timely decisions that keep the organization moving forwardApply effective and efficient processes with a focus on continuous improvementBuild open and comfortable relationships with diverse groupsLearn actively from both successes and failures while solving new problemsAbilitiesAble and willing to:Communicate, think, learn, and reasonUse computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasksSafely ambulate and/or maneuver when on-site at Company locationsDemonstrate and utilize active listening, inductive reasoning, information ordering and category flexibilityAbility to use good judgment, problem-solving and decision-making skillsAbility to maintain confidentiality and manage sensitive information with discretionAbility to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneouslyAbility to use AI.Ability to gain, understand and apply information and data as it relates essential functions of the positionAbility to foster long-term relationships with stakeholdersAbility to build and manage automated workflows across email, SMS, direct mail, and chat platformsAbility to use automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud, Slate, Braze, etc.)Ability to perform QA, troubleshoot rendering issues, and ensure proper campaign functionalityAbility to read/edit HTML/CSS for email templatesAbility to manage audience segmentation, list hygiene, and data integrity within CRM and automation systemsWork EnvironmentWork is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.No travel required