Job Title

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!TheSr. Manager, Lifecycle Managementguides Planet Fitness’ best-in-class CRM andlifecyclemarketing programs, witha strong emphasis onautomated, data-driven customer journeysandlocal franchisee enablement. This role partners closely with internal stakeholders, franchisees, and agency partners to design, execute, andoptimizelifecycle strategies that driveengagement, conversion, and long-term member value across owned channels.The Sr. Manager oversees consumer-facing lifecycle strategy at the national level while leading scalable local activation frameworks and franchisee education to ensure consistent, on-brand execution across markets.This role supports lifecycle strategy and execution acrossNorth America, partnering with teams and franchise stakeholders in theU.S., Canada, and Mexicoto ensure automated lifecycle programs are scalable, compliant, and adaptable to local market needs.This role follows a hybrid schedule and requires regular, in-person work at our Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of our office. Fully remote work is not available for this role.Lifecycle Strategy, Planning & ExecutionOwns the strategy, planning, and execution of multi-channel lifecycle journeys (email, app, SMS) aligned to the national CRM strategyLeads the development of automated lifecycle frameworks that support acquisition, onboarding, engagement, retention, and reactivationEnsures lifecycle and local CRM strategies complement broader brand initiatives and business prioritiesSupports lifecycle strategy execution across North America, ensuring journeys are scalable and adaptable to U.S., Canada, and Mexico market needsData, Platforms & EnablementPartners closely with the data and product teams to support lifecycle use cases and evolving data needsMonitors andmaintainsdata flows between the Customer Profile and Salesforce Marketing Cloud (SFMC)Builds, tests, and automates data imports from multiple data sources into SFMCTroubleshoots data issues and supports continuous improvement of lifecycle capabilitiesGovernance, Creative & Brand AlignmentEstablishes lifecycle frameworks, campaign documentation, QA processes, and reporting standardsManages program calendars and ensures alignment with the broader brand calendar to avoid duplication or misaligned messagingPartners with Brand and Creative teams to ensure all communications are on-brand and adhere toestablishedguidelinesDevelops and executes scalable templates and creative assets for local activations across owned channelsPerformance, Optimization & Franchise EnablementConducts ongoing performance analysis of lifecycle and local CRM programs, identifying opportunities to optimize engagement and conversionProvidesstrategic guidance, support, and training to field marketing and franchise partnersDevelops and delivers education, best practices, and enablement tools to drive consistent execution across marketsPartners with regional and international stakeholders to deliver lifecycle education, best practices, and enablement that support consistent execution across marketsCross-Functional & Web SupportProvides complementary support to the web team as needed, including:Troubleshooting franchise-related issues with club pages and landing pagesSupporting localeventand campaign pagesCollaborating cross-functionally on new web components, requirements, and UI/UX conceptsLimited ad hoc HTML/CSS support asrequiredBachelor’s degree in marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience7+ years of experience inlifecycle marketing,web production, digital marketing, CRM, and content managementProven experience designing and executingautomated, multi-channel lifecycle programsatscaleUX or customer journey design experience, strongly preferredGoogle Analytics certification and experience with Drupal CMS, preferredStrong experiencewith Salesforce Marketing Cloud, CMS, HTML, Google Analytics,Ability to handle a variety of tactical marketing/CRM tasks as well as contribute to the marketing strategyExceptional interpersonal skills with a proven background managing inter-agencyrelationshipsComfortable speaking in public/delivering presentationsExcellent collaborator with ability to influence stakeholders and lead projects to completion from beginning to endExtremely detail-oriented, efficient, and organized with an exceptional ability toestablishpriorities and objectivesExcellent presentation and communication skills along with the ability to communicate effectively across all levels of the organizationAble toestablishand maintain effective, collaborative work relationships with diverse individuals, internally and externallyCreative, progressive, thought leadership with the ability to influence at all levels of the organizationExcellent leadership skills including the ability to build teams, motivate, guide, and mentorDedicated learner with a natural curiosity for consistent growthExhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environmentCooperative team player with an upbeat, positive, “can-do” attitude!Ability to be crisis-ready, including flexibility to work evenings, weekends, and holidays as neededPlanet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.Note to Applicants:We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.