Job Title

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doAs a Lead Applications Product Manager for Martech & Prospecting, you own critical marketing and prospecting application capabilities that sit across customer journeys, data foundations, and execution platforms. You operate as the primary product lead for high-impact initiatives, driving agentic AI Roadmap across Lead management, LCM business processes, Campaign and Journey management, audience management, and prospecting business processes. You will influence funnel health, pipeline quality, and operational stability across marketing and sales development teams. This role requires fast context building, strong partnership with business and technical teams, hands-on experience developing AI Strategies and roadmap for the business and hands-on ownership from problem definition through delivery. You are accountable for prioritization, outcomes, and execution across complex, cross-team programs.This position is an individual contributor role reporting to the Director, Martech & Prospecting Applications.ResponsibilityOwn the product strategy and roadmap for core MarTech platforms, including Customer Data Platform (CDP), customer identity, and segmentation capabilities that power campaigns and lifecycle programsLead product discovery and delivery of high-impact use cases using GenAI and agent-based approaches across MarTech, lifecycle workflows, and lead management, including inbound and outbound prospectingDrive AI-led optimization of campaign and marketing operations workflows, including early agent-based experiments supporting Marketing Ops, Campaign Ops, and prospecting teamsOwn intelligent audience-building capabilities, including rule engines, playbooks, and segmentation logic used across marketing and go-to-market teamsOwn the roadmap and delivery of an enterprise Customer Identity Graph, enabling a unified customer view used across the company for segmentation, personalization, compliance, and measurement use casesOwn the integration of executive event data into Salesforce to support lead routing, attribution, and performance tracking across go-to-market motionsDemonstrate strong understanding of transactional messaging platforms and their downstream impact on lifecycle marketing, customer communications, and scaled engagementOwn journey orchestration foundations, including onboarding and adoption flows across channelsDrive User 360 and contextual intelligence capabilities to support targeting, routing, prioritization, and real-time decisioningStabilize and ensuring continuity in campaign execution, data integrity, and reporting within the existing SaaS tech stackPartner closely with Marketing, Prospecting, LCM, and Scaled Customer teams to understand workflows, pain points, and prioritiesPartner with Sales Development teams to understand Inbound and Outbound Prospecting and lead workflows, SDR and MDR playbooks, inbound and outbound motions, and improvement opportunitiesTranslate business problems into clear product features and larger transformation initiatives grounded in data and expected impactAct as the primary product interface for stakeholders, reducing ad hoc pull on engineering and dat