Job Title

Date: Feb 6, 2026 Location:New York, NY, US, 10281Company: Associated Press The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiasednews in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day. As an Audience Data Strategist, you'll be the bridge between data and decision-making across our digital publishing platforms. You'll uncover patterns in how millions of users discover, consume, and engage with AP journalism and then translate those insights into strategies that inform editorial priorities, product development, and revenue optimization. This role requires someone who can speak both the language of data and the language of newsrooms, comfortable presenting findings to both engineering teams and editorial leadership.What You'll DoUncover Audience Insights & Content Trends Mine large datasets using Google Analytics 4, Looker Enterprise, and Hex.Tech to then identify patterns in audience behavior, content performance, and engagement trends across our publishing platforms Discover opportunities in user journeys, content placement, and engagement funnels that drive strategic recommendations for homepage optimization, recirculation strategies, and content distribution Analyze how different audience segments interact with our journalism and identify opportunities to deepen engagement and build loyaltyTranslate Data Into Strategic Recommendations Transform complex audience data into compelling narratives that inform editorial strategy, product roadmaps, and monetization decisions Build relationships with editorial teams to understand their questions and translate them into data-driven insights about what content resonates, when, and with whom Partner with product managers and engineers to identify data patterns that reveal opportunities for platform improvements and new featuresCreate Insights Through Advanced Analytics Tools Use SQL, Python, and R to query large datasets, identify trends, and build repeatable analyses that surface actionable insights about content performance and audience behavior Design and build dashboards in Looker Enterprise and Hex.Tech that make complex audience patterns accessible to non-technical stakeholders Implement tracking strategies in Google Analytics 4 and Google Tag Manager to ensure we're capturing the right data to answer critical business questionsDrive Revenue & Engagement Optimization Uncover patterns in highly engaged users and design strategies to grow this valuable audience segment Evaluate A/B tests and product experiments to determine impact on engagement, retention, and revenue metricsPartner Across the Organization Build trusted relationships with editorial leaders, helping them understand audience trends and content performance patterns Collaborate with technical teams (data engineering, product development) to ensure data infrastructure supports strategic decision-making Communicate findings to diverse stakeholders; from reporters asking about story performance to executives evaluating strategic prioritiesWhat You BringPublishing & Audience Analytics Background 3+ years professional experience working with content analytics, audience insights, or digital publishing platforms Deep experience with Google Analytics 4 in an enterprise publishing environment; you understand pageviews, sessions, engagement metrics, and user journeys in the context of editorial content Proven track record of uncovering actionable insights from large datasets related to content performance, audience behavior, or user engagementAnalytics Tools & Platforms Hands-on experience with Looker Enterprise for building dashboards and exploring data