Job Title

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. The Position:u00a0u00a0 Theu00a0Sr Manager, Consumer Insights (Audienceu00a0& Marketing Insights)u00a0playsu00a0a key role inu00a0helping to developu00a0forward-looking insights that deepen the businessu2019s understanding ofu00a0marketing, title level tracking, key audiences, and content opportunitiesu00a0across the evolving entertainment landscape.u00a0This positionu00a0operatesu00a0within a high-performing, fast-paced environment that spansu00a0NBC Entertainment and Peacock.u00a0Theu00a0Sr Manager will be instrumental in shaping marketingu00a0andu00a0portfoliou00a0decision-makingu00a0by delivering actionableu00a0audienceu00a0insights and collaborating with cross-functional teams, includingu00a0Marketing Strategy, Media Analytics,u00a0Content Strategy,u00a0Sports Insights, Content Analytics, and the broader Consumer Insights team.u00a0Based inu00a0New York oru00a0Losu00a0Angeles, this role reports directly to the VP, Consumer Insights (Content & Audience Intelligence) and will work closely with others to deliver holistic, integrated stories that inform strategic decision-making.u00a0 Responsibilities include, but are not limited to:u00a0u00a0u00a0 + Lead the developmentu00a0and applicationu00a0ofu00a0consumeru00a0insights that guideu00a0audience andu00a0marketingu00a0strategy, inform marketing planning and positioning, andu00a0provideu00a0a comprehensive view of internal and external title-level tracking across the content lifecycle.u00a0u00a0 + Own and evolve title-level tracking, includingu00a0overseeing the research roadmapu00a0and deliverables,u00a0andu00a0building efficiencies while ensuring insights are clearly understood and effectively applied by cross-functional partners.u00a0 + Uplevelu00a0titleu00a0trackingu00a0datau00a0into decision-ready storytelling by crafting memosu00a0and delivering insightsu00a0that set expectations,u00a0synthesize learnings, surfaceu00a0timelyu00a0signals, and drive clear strategic recommendations.u00a0 + Conduct research across the marketing and media lifecycle, deepening understanding of the business impact ofu00a0audienceu00a0metrics, and translating those insights into guidance that shapes marketing strategy.u00a0 + Design and executeu00a0deep-dives in key areasu00a0(e.g., sports leagues, priority titles, film launches),u00a0identifyingu00a0marketing opportunities, performance drivers, and growth levers, and elevating thoseu00a0insights into broader learnings that inform understandingu00a0ofu00a0platformu00a0perceptionu00a0andu00a0engagementu00a0potential.u00a0 + Conduct research and synthesizeu00a0firstu2011, secondu2011, and thirdu2011party data to develop actionable perspectives on release strategies, positioning, platform behavior, and competitive dynamicsu00a0thatu00a0driveu00a0fandom, loyalty, and long-term value.u00a0 + Work closely with content insights, analytics, andu00a0strategyu00a0partners to deliver a holistic view ofu00a0titleu00a0performance,u00a0audience needsu00a0andu00a0behaviors,u00a0competitive context,u00a0and opportunities.u00a0 + Serve as a trusted advisor and strategic partner to leadership, proactively surfacing insights beyond standard reporting to inform marketing strategy, portfolio planning, and growth tactics.u00a0 + Leverage innovative research methodologies and AI-enabled tools to streamline and scale repeatable workflows (e.g., survey design, coding,u00a0building norms,u00a0synthesis, visualization)u00a0 + Foster a culture of curiosity, innovation, and analytical rigor.u00a0 + Manage relationships with external research agencies and vendors, ensuring high-quality deliverables andu00a0optimalu00a0resource allocation.u00a0 + Champion a consumer-centric mindset throughout the organization, embedding insights into all aspects of business decision-making.u00a0 Required Qualifications:u00a0 + 7+u00a0years of experience inu00a0consumer insights or marketing researchu00a0within entertainment, streaming media, oru00a0a relatedu00a0industry.u00a0 + Experience leading andu00a0maintainingu00a0ongoing tracker programs (in-house or syndicated).u00a0u00a0u00a0 + Demonstrated successu00a0leveragingu00a0data and insights to inform business decisions and gain widespread buy-in for strategic initiatives. This includes experience conducting deep audience research that guides decisions related to marketing expectations, internal and external title level performance, and marketing positioning.u00a0 + Skilled at digging into data tou00a0identifyu00a0trends and insights beyondu00a0whatu2019su00a0visible on theu00a0surface, andu00a0connecting findings back to underlying business questions.u00a0 + Expertiseu00a0in designing, executing, and analyzing a wide range of quantitative and qualitative research methodologies (e.g.u00a0surveys,u00a0correlation analysis,u00a0focus groups, etc.), including experienceu00a0adaptingu00a0methodologies to ongoing tracking.u00a0u00a0 + Strong analytical skillsu00a0with the abilityu00a0to combineu00a0multipleu00a0streams of consumer research (first-party, second-party, and third-party).u00a0Experience collaborating with analytics teams to integrate these datasets and make recommendations together.u00a0u00a0u00a0 + A genuine passion for entertainment and media, coupled with a deep curiosity about culture and trends as they relate to content and audiences. You also keep a pulse on industry trends and competitive dynamics.u00a0 + Strategic and forward-thinking, you are great at synthesizing broad contexts,u00a0drawingu00a0on cumulative learnings over time,u00a0anticipatingu00a0futureu00a0needs, andu00a0delivering actionable insights that drive initiatives forward.u00a0 Desiredu00a0Characteristics:u00a0u00a0 + Experience thriving in a fast-paced, highly dynamic, and matrixed organization.u00a0 + A strong ability to actively listen to needs,u00a0independentlyu00a0draftu00a0research briefs or roadmaps, manage tradeoffs effectively with your manager and partners, and influence key teams.u00a0 + Comfortable working independently while collaborating closely with partners and managers, owning multiple projects simultaneously and beginning to lead broader initiatives.u00a0 + Demonstrated ability to exercise strong judgment in ambiguous situations, balancing rigor, speed, and stakeholder needs to move work forward.u00a0 + Exceptional presentation and storytelling skills. You can synthesize the most crucial insights and influence senior leaders across both creative and analytical functions.u00a0 + Proficiencyu00a0in survey research tools (e.g., Qualtrics) and analysis tools (e.g.,u00a0SPSS, Tableau, etc.).u00a0u00a0u00a0 + Familiarity with emerging technologies and AI-enabled tools, with the ability to apply them pragmatically to streamlineu00a0and improve researchu00a0approaches, workflows, and visualizations.u00a0 Additional Requirements: Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $120,000 - $140,000 (bonus eligible).u00a0 As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .