Job Title

DescriptionZappos is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for marketing cloud platform. The successful candidate will be highly organized and able to thrive in a fast-paced environment. Key job responsibilities Daily Email Coding u2022 Code, build and test email communications and push notifications u2022 Set up, test, QA and launch dynamic content u2022 Monitor active campaigns daily and quickly troubleshoot to resolve errors u2022 Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools u2022 Refresh and modernize existing email templates on an ad-hoc basis u2022 Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc. u2022 Execute A/B tests to continuously improve performance across email and push notifications u2022 Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities u2022 Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend u2022 Collaborate with technical consultants in the development and integration of new applications Triggers and Automations u2022 Implement lifecycle marketing campaigns and journeys u2022 Modify automations to improve personalization and further business needs u2022 Optimize automated segments Email Database Management u2022 Analyze campaign performance and suggest improvements u2022 Manage email database, including merge, purge, dedupe, append, etc u2022 Work with Data Engineers and vendors to ensure data synchronization with other related databases u2022 Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce Basic Qualifications- 2+ years of professional non-internship marketing experience - 1+ years of Salesforce, Tableau, Vidyard, and Excel experience - 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experiencePreferred Qualifications- Experience working with a major brand or entertainment company in project/production management - Experience using data visualization tools Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 66,300.00 - 113,700.00 USD annually USA, WI, Madison - 59,100.00 - 103,400.00 USD annually