Job Title

About the Role True Ventures Group (TVG) is the parent organization behind three mission-driven healthcare brands: True Care (licensed home care, New York City & Westchester), Andrea's Angels (IHSS and Brain Injury Waiver services, Colorado), and Pod Health (telehealth and chronic care management, New York, Colorado and Florida). We are seeking a mid-level Digital Marketing Manager to drive organic growth, data-informed campaigns, and web presence across all three brands from a shared marketing infrastructure. This is a hands-on role for someone who is comfortable switching between strategy and execution u2014 writing optimized content one day, pulling a GA4 funnel report the next, and spinning up a new WordPress page the day after. You will work directly with leadership and collaborate with operations and clinical teams to connect marketing outcomes to real business results. Key Responsibilities SEO & Content + Own on-page and technical SEO across all three brand websites, including site audits, crawl health, schema markup, Core Web Vitals, and indexability. + Build and execute backlink and digital PR strategies to grow domain authority for True Care, Andrea's Angels, and Pod Health. + Write and edit SEO-optimized service pages, pillar pages, condition pages, blog posts, landing pages, and meta content aligned to each brand's voice and audience. + Conduct keyword research and maintain a content calendar that maps to search intent and conversion goals. + Local SEO experience: Google My Business, Directories, Maps + LLMO experience: ChatGPT, Gemini, and Perplexity Analytics & Reporting + Build and maintain GA4 reporting across all three brands, including event tracking, goal configuration, channel attribution, and audience segmentation. + Connect marketing performance data to Salesforce CRM records to track lead-to-conversion pathways by channel, campaign, and source. + Design and maintain dashboards (Looker Studio or equivalent) to deliver actionable insights to leadership on a regular cadence. + Support UTM taxonomy governance and data quality across campaigns, including integrations with CallRail and Attributer. Web Development & CMS + Build and maintain landing pages and service pages in WordPress using Elementor, consistent with each brand's design system. + Handle basic front-end updates including copy, imagery, CTAs, forms, and page structure u2014 collaborating with external developers on more complex builds. + Ensure web content is accessible, mobile-optimized, and aligned with SEO best practices at the page level. Email Marketing + Manage email campaigns and audience segmentation in Mailchimp and/or HubSpot across caregiver, client, and referral partner audiences. + Maintain list hygiene and ensure CAN-SPAM / HIPAA-appropriate email practices. CRM & Marketing Operations + Work within Salesforce to understand lead sources, pipeline stages, and campaign influence reporting. + Coordinate with operations staff to ensure marketing automation and Zapier workflows are functioning and well-documented. + Support AI-assisted workflows for content production, keyword research, reporting, and campaign optimization. Qualifications Required + 3u20135 years of digital marketing experience, with a meaningful portion in SEO (technical + content + link building). + Hands-on proficiency with Google Analytics 4, including event setup, reporting, and attribution. + Experience building pages in WordPress with Elementor or a comparable page builder. + Strong writing skills with the ability to produce clear, optimized content for healthcare or regulated service industries. + Familiarity with email marketing platforms (Mailchimp, HubSpot, or similar). + Comfortable working across multiple brands or clients simultaneously with attention to distinct voice and audience. Preferred + Experience with Salesforce CRM, including basic reporting or campaign tracking. + Working knowledge of AI tools for content generation, SEO research, or marketing operations (ChatGPT, Claude, Jasper, Semrush AI, etc.). + Familiarity with UTM tracking standards, call tracking (CallRail), or attribution tools (Attributer). + Experience in home care, healthcare, or other regulated/mission-driven industries. + Basic HTML/CSS knowledge sufficient for template edits and landing page QA. + Google Analytics, Google Ads, or HubSpot certifications are a plus. What We Offer + Meaningful work supporting healthcare organizations that serve seniors, people with disabilities, and underserved communities. + Cross-brand exposure u2014 you'll develop skills across multiple audiences, channels, and markets (NY metro, Florida, and Colorado). + 100% onsite in Brooklyn, NY, getting the opportunity to work with an amazing collaborative team that has direct access to leadership and decision-makers. + Competitive salary commensurate with experience. Department Branding Employment Type Full-Time Minimum Experience Manager/Supervisor Compensation $90,000 - $120,000