Job Title

Description We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansas. This contract-to-permanent position offers an exciting opportunity to leverage data-driven strategies to enhance marketing and sales performance. The ideal candidate will play a pivotal role in analyzing campaign effectiveness, optimizing customer acquisition, and driving actionable insights for business growth. Responsibilities: u2022 Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates. u2022 Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement. u2022 Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies. u2022 Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership. u2022 Collaborate with internal teams, including software engineers and data specialists, to access and utilize necessary datasets. u2022 Create compelling data visualizations that effectively communicate findings to stakeholders. u2022 Apply customer segmentation techniques to tailor marketing strategies and enhance targeting efforts. u2022 Leverage AI tools and coding capabilities to optimize marketing automation and data processes. u2022 Stay informed on industry trends and innovations to continuously improve marketing effectiveness. Requirements u2022 Proven experience in B2B marketing, sales, or analytics roles. u2022 Strong analytical skills with expertise in marketing KPIs, attribution modeling, and campaign metrics. u2022 Proficiency in using marketing automation platforms and engagement tools such as HubSpot. u2022 Advanced knowledge of SQL for data extraction and analysis. u2022 Experience in creating and interpreting data visualizations for senior-level audiences. u2022 Solid understanding of customer segmentation and data-driven marketing strategies. u2022 Familiarity with AI tools and their application in marketing analytics. u2022 Proficiency in Excel, including advanced formulas for data analysis. Technology Doesn't Change the World, People Do.u00ae Robert Half is the worldu2019s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. u00a9 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking u201cApply Now,u201d youu2019re agreeing to Robert Halfu2019s Terms of Use ( and Privacy Notice (.