Job Title

DescriptionShopbop is seeking a Creative Lead, Social Content to define and elevate the creative voice of our brand across paid and organic social channels. This role sets the vision, tone, and storytelling approach for social, translating brand and campaign ideas into platform-native, culturally relevant content that leads, not follows. This role operates fluidly between directing and hands-on creationu2014guiding teams, shaping ideas early, and stepping in to create. They act as a connective force across creative, marketing, and social teams to ensure a cohesive and elevated output across all channels. Youu2019ll translate seasonal stories, product priorities, and cultural moments into social-first creative that feels directional, elevated, and distinctly Shopbop. Weu2019re not looking to chase trends, we aim to set them. The right candidate is deeply plugged into fashion, culture, and digital behavior, with strong instincts for whatu2019s next and the taste level to define it. This role is highly hands-on: directing lean shoots, handu2019s-on content design and editing, experimenting with generative AI, and building smart, efficient workflows that allow us to create more with speed and intention. This role sits at the intersection of great fashion content and fast test-and-learn environments. If that sounds like you, we encourage you to apply This role is for someone who has a strong point of view and taste level and isnu2019t afraid to define what good looks like, moves seamlessly between big-picture direction and scrappy execution, can lead a room, direct a shoot, and edit a concept themselves if needed, and understands how to balance brand storytelling with platform behavior and performance Reports to the Creative Director. Key job responsibilities Key Responsibilities u2022 Define and lead the creative direction for social media content, setting the tone, visual language, and storytelling approach across all platforms u2022 Concept big ideas and see them through, translating brand campaigns and product priorities into narrative-driven, social-first content u2022 Build stories, not just posts, developing serialized formats and content that audiences come back to u2022 Shape how we show up on each platform (Instagram, TikTok, Pinterest, and beyond), while keeping a clear, cohesive brand voice u2022 Spot whatu2019s happening in culture, and decide where we lead, not follow Creative Leadership u2022 Plug into campaigns, shoots, and editorial early, bringing a social-first lens from the start, not as an afterthought u2022 Move easily between teams, stepping in to direct, refine, and elevate work wherever itu2019s happening u2022 Partner closely with Social and Marketing to make work that is both brand-building and performance-aware Maker Mentality u2022 Operate as both a creative director and a creator, building decks, shaping ideas, and making content when it matters u2022 Stay close to the work: framing, editing, refining, and pushing ideas to a higher bar Experimentation + Systems u2022 Use AI and emerging tools as creative accelerants, expanding whatu2019s possible and how fast we can get there u2022 Test, learn, and iterate constantlyu2014without losing taste or intention u2022 Build systems that scale; evolving templates, guidelines, and ways of working that keep quality high as we move fasterBasic Qualifications- Bacheloru2019s degree in Fine Arts, Design, or related field (or equivalent experience) - 5u20138+ years of art direction or visual content experience in fashion, retail, or lifestyle - Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms - Strong creative point of view and a clear perspective on fashion, culture, and content - Proven ability to generate original concepts and visual direction, not trend replication - Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams - Experience directing photo and short-form video shoots - Ability to operate at both high-level creative direction and hands-on execution - Experience using generative AI tools to support creative concepting and production workflows - Strong design fundamentals (composition, typography, color, layout) - Comfortable working fast, managing multiple projects, and wearing multiple hats - Deep understanding of platform behaviors and how to translate brand storytelling into native social formats - u2022 Bacheloru2019s degree in Fine Arts, Design, or related field (or equivalent experience) - u2022 5u20138+ years of art direction or visual content experience in fashion, retail, or lifestyle - u2022 Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms - u2022 Strong creative point of view and a clear perspective on fashion, culture, and content - u2022 Proven ability to generate original concepts and visual direction, not trend replication - u2022 Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams - u2022 Experience directing photo and short-form video shoots - u2022 Ability to operate at both high-level creative direction and hands-on execution - u2022 Experience using generative AI tools to support creative concepting and production workflows - u2022 Strong design fundamentals (composition, typography, color, layout) - u2022 Comfortable working fast, managing multiple projects, and wearing multiple hats - u2022 Deep understanding of platform behaviors and how to translate brand storytelling into native social formatsPreferred Qualifications- Experience creating content for paid social performance marketing - Familiarity with TikTok/Reels creation and editing workflows - Motion graphics or video editing experience - Experience working in small, agile creative teams or startup-style environments - Deep interest in fashion, styling, and cultural trends - Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices - Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences - u2022 Experience creating content for paid social performance marketing - u2022 Familiarity with TikTok/Reels creation and editing workflows - u2022 Motion graphics or video editing experience - u2022 Experience working in small, agile creative teams or startup-style environments - u2022 Deep interest in fashion, styling, and cultural trends Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youu2019re applying in isnu2019t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at . USA, NY, New York - 70,800.00 - 123,900.00 USD annually