Job Title

Paid Media Manager Position OverviewOur client, the in-house agency of a well-known insurance services company, is looking for a Paid Media Manager to add to their growing team. As a Paid Media Manager, you will lead and execute complex multi-channel paid media campaigns to ensure marketing strategies deliver results based on business objectives. Your responsibilities will include leading end-to-end ABM digital campaign execution, advertising operations, and reporting. You will manage all aspects of multi-channel media campaigns, including strategy, ideation, planning, targeting, setup & implementation, measurement, and optimization. The ideal candidate has hands-on depth and breadth of experience using various digital marketing and advertising platforms, including Google DV360, Google Campaign Manager, Meta Ad Manager, and LinkedIn Campaign Manager. You will be recognized within the organization as a paid media thought leader and present insights and recommendations to campaign stakeholders and marketing leaders in monthly presentations.This role is full-time freelance, for a minimum of 6 months, and requires you to be onsite 3 days per week in either Hudson Yards, Holmdel, NJ, or Bethlehem, PA offices. Key Responsibilities Lead the strategy, execution, and implementation of B2B and B2C paid media campaigns utilizing social media ad platforms (Meta, LinkedIn, Reddit), programmatic tools (TTD, DV360), and ad serving and web analytics tools (Google Campaign Manager, Google Analytics). Perform hands-on setup of complex, multi-audience campaigns within digital advertising platforms, including creative uploads, company targeting list management and oversight, campaign tracking and tagging, creative testing and optimizations. Oversee all data aggregation within campaign dashboards. Partner with the team on creative development, ensuring proper communication of specs and delivery of final assets. Collaborate with the Integrated Marketing team to develop full-funnel media strategies and campaigns. Partner with Marketing Insights US and Offshore teams to ensure data consistency and accuracy, and prepare and deliver monthly campaign reports. Guide and mentor digital marketing colleagues from the India team. Measure campaign success with performance metrics and present insights and recommendations to stakeholders in monthly meetings. Connect campaign to business goals, create digital marketing analytics reports that tell a compelling story of the campaign and impact, and develop optimization strategies. Optimize marketing investments based on data and best practices to maximize ROI. Leverage modern media strategies and ensure optimal allocation of media investment across channels and campaigns. Develop annual strategies for ABM campaigns that deliver upon business growth needs and present to senior leaders of Marketing teams. Ensure strategies align with budgets and align with business and marketing KPIs. Research market trends, brands, audiences, and competitors, and techniques to drive engagements and conversions. Be recognized as a paid media expert and thought leader, and communicate industry best practices.Qualifications Experience within insurance or other financial service-marketing industries that use multiple sales channels to deliver B2B demand generation and B2C full-funnel campaigns. Previous experience in the execution of complex, multi-audience Account-Based Marketing advertising campaigns is highly desired. Minimum 5-7 years of hands-on specialized media buying experience with Facebook Ad Manager, LinkedIn Campaign Manager, Google Campaign Manager, Google Ads, Google Analytics, and data analytics tools. Proven experience in leading and creating media plans and strategies that deliver upon specific business goals. Knowledge of digital marketing tools, including Tableau, Funnel.io, Looker, and Google Tag Manager. In-depth knowledge of working with l