Our Mission As the worldu2019s number 1 job site, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (Comscore, Total Visits, March 2025) Day to Day Indeed is seeking a Senior Program Manager, Online Marketing, responsible for developing and executing strategies to drive customer and prospect actions among small businesses. As a Senior Program Manager, Online Marketing reporting to the Senior Manager - Growth and Experiences, you will play a key role in creating a world-class experience for small business audiences. In this role, you will relentlessly focus on driving customer action across acquisition and expansion motions. Responsibilities + Develop & execute comprehensive B2B customer journey campaigns targeting small businesses using a combination of owned and paid channels. + Identify and develop impactful marketing tests across the entire customer journey and develop a comprehensive roadmap for execution. + Partner with cross-functional teams including Sales, analysts and product teams to set and achieve bold targets for increasing employer engagement at scale. Skills/Competencies + Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bacheloru2019s degree; or 6 years and a Masteru2019s degree; or a PhD with 3 years experience. + Experience in building strategy for cross-channel marketing campaigns, including (but not limited to) email, retargeting, in-product notifications, and more channels to reach existing customers. + Proven ability to measure marketing campaign performance, establish ROI of those campaigns, and use data-driven insights to refine the overall strategy and roadmap. + Experience prioritizing, managing, and reporting on multiple campaigns in various channels for an existing customer base. + Experience in building campaigns across various channels: CRM, email marketing, using marketing automation tools, as well as managing paid marketing and retargeting campaigns. + Demonstrated ability to collaborate effectively with diverse teams, including marketing, product, customer service, sales, user experience, engineering, data science, and other collaborators. + Proven analytical skills with a passion for testing and measuring results. You are passionate about testing, with experience designing holdout and A/B tests. At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California. Salary Range Transparency Tier 1 - United States of America 97,000 - 145,000 USD per year Tier 2 - United States of America 107,000 - 161,000 USD per year Tier 3 - United States of America 118,000 - 178,000 USD per year Salary Range Disclaimer The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site (and recruiters can confirm how location is considered for a specific role. Benefits - Health, Work/Life Harmony, & Wellbeing We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our companyu2019s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at Equal Opportunities and Accommodations Statement Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. Weu2019re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( Inclusion & Belonging Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, weu2019re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome. Indeedu2019s Employee Recruiting Privacy Policy Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an
Job Title
Senior Program Manager, Small Business Growth Marketing