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This job was posted by : For moreinformation, please see:DescriptionOverviewAt PepsiCo, youll discover a place where our mission is to create smilesaround the world. With a portfolio of more than 500 beloved brandsincluding Gatorade, Lays and Quaker, our work touches millions of peopleevery day. At the heart of the company is a team of thinkers, creators,and problem-solvers who collaborate to innovate and turn ideas intoaction. Driven by innovation and a focus on creating joyful momentsthrough food and drinks, our decisions are guided by consumercentricity, creating opportunities for our associates to do meaningfulwork and make a lasting impact in the communities we serve. Whateveryour role, youll be part of a global community that values your ideasand empowers you to make an impact on your career and on the worldaround you.The Pepsi Frito US Portfolio of the Future Consumer Insights team is thegrowth engine for human-centric, foresight driven decisions that lead tothe next era of food experiences.This role reports to the Director of Future of Eating for ConsumerInsights, and the team will work closely with senior cross functionalstakeholders across marketing innovation, marketing, R&D, ShopperInsights and Product Design.Everyone on our Portfolio of the Future Consumer Insights teamcontributes materially to delivering actionable recommendations thatinfluence high impact key business decisions.We have 3 main responsibilities: Innovation Strategy: Identifying and translating consumer and markettrends into innovation strategy Innovation Development: Leading the consumer agenda as a key input toour innovation development and optimization Innovation Transformation: Identify, develop and champion newcapabilities and ways of working to balance risk and rigor and driveefficiency in day to day decisions.ResponsibilitiesRole Overview: This role is responsible for identifying emerging healthand wellness trends and future demand spaces, shaping PepsiCo Foods USunderstanding of how GLP-1 adoption and adjacent health-driven behaviorsare redefining demandand translating those shifts into actionableportfolio recommendations.You will serve as a thought partner to senior leaders, helping thebusiness navigate ambiguity and unlock growth amid rapidly evolvingconsumption patterns.Health & Wellness Understanding & Foresight Lead development of a robust, evolving understanding of Healthtrends, including consumer motivations, behaviors, unmet needs, andtradeoffs across eating occasions. Identify how health and wellness lifestyle adoption is changingfrequency, portion size, satisfaction drivers, nutritional priorities,etc. Partner with analytics teams to leverage panels, consumption data,and emerging data sources to quantify behavior change and demand impactFuture Demand & Innovation Strategy Translate health trend driven demand shifts into clear strategicimplications for PFUS innovation pipelines and portfolio choices Identify white spaces and growth opportunities across formats,benefits, occasions, and usage moments Apply Jobs to Be Done, demand spaces, and cohort frameworks toreframe innovation opportunities through a Health Trending lensInnovation Development & Learning Lead consumer learning agendas for health and wellness trends thatare relevant for innovation, including concept development, testing,optimization, and concept development. Evolve testing and learning approaches to reflect new consumptionrealities (e.g., smaller portions, higher expectations for satiety,nutrition, and enjoyment). Provide thought leadership on how to evaluate innovation success in achanging demand landscape.Stakeholder Leadership & Influence Serve as a trusted advisor to PFU , Marketing, R&D, and Innovationleaders on various health and wellness trends, including GLP 1implications and future demand. Drive outside in thinking and ensure insight to action translationacross all stages of the innovation cycle. Effectively manage agency partners and internal stakeholders todeliver high quality, timely, and impactful insights.What Success Looks Like You are recognized as a go to expert on health and wellness trendsincluding GLP-1 behavior and future food demand. Your work directly influences innovation strategy, portfoliodecisions, and go to market approaches Teams make faster, more confident decisions because you bring clarityto ambiguity Cross functional teams view Consumer Insights as a strategic growthpartner, not just a research functionCompensation and Benefits: The expected compensation range for this position is between$110,700 - $185,250. Location, confirmed job-related skills, experience, and educationwill be considered in setting actual starting salary. Your recruiter canshare more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 12% ofannual salary paid out annually. Paid time off subject to eligibility, including paid parental leave,vacation, sick, and bereavement.