The Opportunity As a Director of Annuity Product Marketing, this position will manage a team of product marketing strategists and consultants who create comprehensive marketing campaigns to meet business objectives for the annuity product line, including product positioning, product materials, sales concepts, and B2B go-to-market strategies. The person in this role must have experience developing marketing strategy, a strong understanding of annuities, deep knowledge of the industry, and the ability to build relationships and collaborate closely with business partners and stakeholders. This person is a player / coach with the ability to build a high-performing team, while also able to produce marketing deliverables. The TeamThis role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional, partners, and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels over the next five years, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.The Impact:Participates in marketing annual and quarterly planning by deeply understanding business priorities and goals, and building a plan to support achieving themManages team capacity and priorities, including doing the work when neededBuild a culture that rewards achieving results, as well as one that fosters psychological safety to try new things, learn together and perform at a high levelLeads and develops the team that:Builds product marketing strategies for annuities to drive revenue results for the businessDrives customer-centricity into the product roadmap by consistently championing the voice of customer and advisor in the product development lifecycleCreates core product collateral to easily communicate how we meet client and financial professional needsLeads marketing center of excellence partners in key marketing planning and execution activitiesEngages distribution teams and business stakeholders for buy-in and inputThe Minimum QualificationsBachelor’s degree required; or an equivalent combination of education and at least 10+ years of relevant financial services experience.7+ years of marketing experience including annuities and marketing to advisors and consumers.2+ years of experience leading, managing, or mentoring team members.2+ years of experience driving Marketing strategy including B2B, B2B2B, and B2C traditional marketing funnel activities across various mediums.Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check. The Ideal QualificationsExtremely strong written communication skills, with demonstrated creative and message development.Ability work in a cross functional team and provide clear and concise message that drives engagement from those using our content.Proven success juggling multiple priorities through strong project management skillsAbility to communicate and collaborate with all levels within and outside the Marketing organization.Ability to problem-solve and identify process efficienciesMicrosoft office - Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.What to Expect as Part of MassMutual and the TeamRegular meetings with the Product Marketing TeamFocused one-on-one meetings with your managerNetworking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource GroupsAccess to learning content on Degreed and other informational platformsYour ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits#LI-RS1Salary Range:$137,800-$180,800At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.
Job Title
Marketing Director, Annuity Products